HASH ELEVENS

For years, one of the standard responses to a suspicious investment opportunity has been: “Search the company online.” That advice is no longer enough. ASIC has warned that scammers are using generative AI to create convincing networks of fake credibility. A person may encounter a deepfake endorsement, follow it to a fabricated news article, find a professional-looking website and then see positive reviews that appear to confirm the opportunity is legitimate. Every part of th