AI is becoming part of the investing journey. Trust must keep up.
Australians are investing in record numbers. The ASX says 11.5 million adults now hold investments outside superannuation and their primary home, and, for the first time, its investor study tracked the use of AI for investment information and advice.
Among investors aged 18–29, 14% are already using AI tools. That is not surprising. AI can help make unfamiliar concepts clearer, compare information quickly and lower the barrier to getting started.
But accessible information is not the same as personalised financial advice.
AI can sound confident without understanding a person’s financial position, risk appetite or goals. It may also reflect incomplete, promotional or outdated information. ASIC’s recent research reinforces the point: 64% of Gen Z respondents said they trust AI platforms for financial information, while 23% own cryptocurrency.
The opportunity is not to discourage people from using AI. It is to make sure it is used responsibly.
For businesses building investment, payments or digital-asset products, that means being clear about where AI is being used, what it can and cannot do, how information is sourced, and when a customer should be directed to qualified advice or additional support.
At Hash Elevens, we help businesses translate these issues into practical action: mapping AI use cases, identifying customer and platform risks, strengthening governance, and designing clearer guardrails around emerging technologies and digital assets.
AI should help people ask better questions, not create false confidence in the answers.
This article is general information only and is not financial or investment advice.
Comments